On the eve of the Dragon Boat Festival, Chengli Group, one of the Top 500 Chinese Private Enterprises, joined hands with JMC (Jiangling Motors) Group to jointly hold the world's first “Dragon Boat Festival Filial Piety Culture Festival and New Product Launch”.

       More than 1,000 people attended the grand event, including leaders and guests from the special vehicle industry from JMC Group and all over the country, news media, sales elites from Suizhou City, the Special Vehicle Capital of China, sales managers of the ten sales systems of Chengli, and the team leaders who entered the sales hero list in the first quarter of the ten sales systems, together with their parents and family members.   

       What was most eye-catching at this grand event was that the managers of the ten sales systems of Chengli Group and the parents and family members of those who entered the sales hero list in the first quarter formed the filial piety featured guest formation of the event.

       The elite group of sales managers of Chengli Automobile Group has made outstanding contributions to the steady development of the company. Therefore, the Group company sincerely thanks the hard work of the vast majority of sales managers, and even more so the silent dedication and strong support of the sales managers' parents and families. The children are proud because of your strong support and responsibility, and the parents and families are also deeply proud because they have such filial and excellent children. We look forward to continuing to receive the same care and help from parents and families in future work. From now on, every year at the Filial Piety Culture Festival, the company will welcome Chengli family members to raise glasses together and jointly celebrate the festival of Chengli people.

 Sunset glow shines, filial piety walks together

       The Chengli Grand Stage Culture Plaza is shaded by green trees with birds singing and flowers fragrant. The vehicles gleam golden in the sun, crowds surge, and the scene is lively and bustling. The steel flood of JMC automobiles flows on the big screen, and the recitation of the “Disciple's Rules” pierces through time and space, blending perfectly with the “Dragon Boat Festival Peace” warm-up short video — a grand ceremony about filial piety inheritance and industrial innovation slowly unfolds.

       Cheng Daoguo, Chairman of the Board of Directors of Chengli Automobile Group (first from left), his wife Luo Yue'e (second from left), Cheng Guoqiang, Executive Vice Chairman of the Board of Directors (third from left), Vice Chairman Guo Chuanwen (fourth from left), Office Director Yang Zuguo (fifth from left), Board member Liao Mingzhou (sixth from left) and other main leaders and senior executives of the Group sat in the front row.

       Cheng Aluo, Chairman of Chengli Automobile Group (first from right), Li Chuang, Executive Deputy General Manager of JMC Sales Co., Ltd. (second from right), Huang Gang, Director of the Special Vehicle and Factory Technology Department of the Product R&D General Institute of JMC Automobile Co., Ltd. (third from right), Yuan Changcai, Party Secretary of Chengli Group (fourth from right), General Manager Zhu Wu (fifth from right) and other leaders and guests sat in the front row.

       Liu Feng, Deputy General Manager of Chengli Automobile Group (first from left), Ni Wentao (second from left), Ni Wenjin (third from left), Zhang Ping, General Manager of the Service Management Center of JMC Sales Co., Ltd. (fourth from left), and Wei Xile, General Manager of the Communication Management Center of JMC Sales Co., Ltd. (fifth from left), sat in the front row.

       Chinese intelligent manufacturing is renowned worldwide, and the Chengli brand is famous overseas. The majestic drumbeat of “Chinese Dragon” shakes the earth, the drumbeats stir the filial piety hearts, and the blue flame ignites the dream of national industry.

       Chairman Cheng Daoguo took the stage to preach the traditional virtues of the filial piety culture of the Chinese nation and announced: “The Dragon Boat Festival Filial Piety Culture Festival and New Product Launch Gala is officially opened!”

       Chairman Cheng's resounding and earnest words were like the clarion call to open a new journey, sounding the strong voice of the times of filial piety culture and scientific and technological innovation! The corporate voice of “governing the enterprise with filial piety and doing business with kindness” echoed on the Chengli Grand Stage. This is not a slogan, but the practical summary of Chengli's more than 20 years; from caring for employees' parents to public welfare donations, filial piety culture has long been integrated into the blood of the enterprise.

       Li Chuang, Executive Deputy General Manager of JMC Sales Co., Ltd., delivered a speech. From the wise sages of ancient times to contemporary models of filial piety, “filial piety” and “kindness” have always been the spiritual foundation of the Chinese people. Filial piety culture has also nurtured and promoted the win-win cooperation between Chengli Group and JMC Group. General Li's speech drew a grand blueprint of “technology empowerment and win-win cooperation” for the common progress of JMC and Chengli.

       At this world's first Filial Piety Culture Festival and New Product Launch, Cheng Aluo, Chairman of Chengli Automobile Group Co., Ltd., was collectively recommended by the majority of employees as the foremost figure of filial piety. In his speech, Chairman Cheng frankly stated that Chengli and JMC are one family and shoulder-to-shoulder reliable partners, and the “filial piety” culture has run through the whole-industry-chain cooperation. Just as the fragrance of dragon boat festival mugwort leaves entrusts longing and reverence for loved ones, Chengli Group has always regarded filial piety culture as the soul of the enterprise's rise and the solid foundation, unswervingly carrying forward Chinese traditional virtues, enhancing corporate cultural confidence, and empowering the company's leapfrog development.

       Group Chairman Cheng Aluo, as the foremost important representative of the 15 filial piety model figures, not only practices filial piety in the family, but also extends this love and responsibility to the enterprise and society. At critical moments such as epidemic prevention and control, flood rescue, snow disaster and earthquake, Chairman Cheng always bravely steps forward and rushes to the front line. In the public welfare actions of “helping the needy”, “ten thousand enterprises revitalizing ten thousand villages” and Red Cross donations, he has led his team to visit the nursing homes in Zengdu District, Suizhou City, Shuangtang Village in Guangshui City, Wandian Town in Suixian County, Xuan'en County in Enshi and Jianhe County in Guizhou, successively visiting the lonely elderly and donating tens of millions of yuan in cash and materials, giving warm care to the lonely elderly and becoming an admired filial piety model and moral benchmark. In the family, Chairman Cheng wholeheartedly honors his parents with filial piety, respects his elders and humbly fulfills filial duty, and is praised by the people as a great kind man and a great filial son, a role model for the employees of the Group company to learn from. The stories of the 15 filial piety model figures are like 15 mirrors, reflecting part of the brilliant totems of filial piety culture blossoming and bearing fruit in Chengli Group; the strong genes of filial piety culture have taken deep root and grown vigorously in the development of the enterprise.

       The speeches of Li Chuang, Executive Deputy General Manager of JMC Sales Company, and Cheng Aluo, Chairman of Chengli Automobile Group Co., Ltd., merged into the same warm current in the song “Filial Piety Comes First Under Heaven”: filial piety is the root, and innovation is the wing.

       Zhao Tingting, a famous folk singer of China who grew up in Chengli Group, presented a loud and beautiful song “Filial Piety Comes First Under Heaven” for the Filial Piety Culture Festival.

       “Of all virtues, filial piety comes first; filial hearts warm the world” sings our common voice. I think many people's hearts will well up with deep affection for their parents and families.