“Spurring the horse and forging ahead with self-motivation, ready to set off on a new journey”, at the end of the year, the meeting room on the 2nd floor of Building No. 6 of the old factory of Chengli Automobile Group was warm and filled with high morale, as the annual summary and deployment conference of the ten sales systems and new media publicity was grandly held. Leaders including Group Chairman Cheng Aluo, Party Secretary Yuan Changcai, General Manager Zhu Wu and Deputy General Manager Ni Wentao attended the meeting. All personnel of the ten sales systems, backbone members of the brand publicity center, publicity officers and internet celebrity representatives gathered together. The meeting was presided over by Yuan Meiling.
      The conference first reported the completion of the 2025 annual goals of the ten sales systems, issued the 2026 annual task goals on site, and each system head solemnly signed a military order, anchoring the new journey with solemn vows. Subsequently, the Group released the new policy for the development of the sales system in 2026, building solid policy support for market tackling.         
Ni Wentao, Deputy General Manager of Chengli Group, delivered a mobilization speech on new media work, comprehensively publicizing the new media development policy and sounding the clarion call for brand digital communication. The award ceremony was splendid, with the annual evaluation and commendation list unveiled, cash rewards for household owners exceeding task increments paid on site, and the director of the Brand Management Center reporting the assessment and reward results of Douyin and live streaming; Xu Lei, new media supervisor, announced the award list, and the honors inspired the morale of all staff.
      General Manager Ni summarized the new media work in 2025, arranged and deployed the main new media work for 2026, and publicized the new media award policy measures and strategic planning, encouraging everyone to work hard on the new media track, make more original videos, dig out more viral videos, and add empowerment and brilliance to the Group's brand and sales work. The above five pictures are a photo collection of the award ceremony for household owner managers who won the sales increment awards      At the commendation conference, leaders of the Group company respectively presented medals and bonuses to the heads of the teams that won the household owner increment awards of the ten sales systems, as well as the Douyin short video and Douyin live streaming award teams.
       Chairman Cheng Aluo delivered important instructions, setting the tone and direction for the sales and publicity work in 2026. At the conference, Chairman Cheng presented medals and bonuses to award-winning employees and guests including Li Tao, who won the first prize for sales and the new media excellence award, Ai Ti, who won the outstanding contribution award, and Huang Xin, who won the excellent contribution award. Chengli Group Chairman Cheng Aluo presents the medal and bonus to Li Tao, winner of the new media excellence award; Chengli Group Chairman Cheng Aluo presents the medal and bonus to Ai Ti, winner of the new media outstanding contribution award; Chengli Group Chairman Cheng Aluo presents the medal and bonus for the new media excellent contribution award       
       Yuan Changcai, Party Secretary of Chengli Group, delivered a concluding speech, uniting the joint efforts of all staff.
       This conference was both a celebration of summary and commendation and a mobilization rally for planning and layout. Chengli Automobile Group will take the quality improvement of the sales system and the empowerment of new media publicity as its two-wheel drive, seize the momentum, act with steadfastness and diligence, and continue to write a new chapter of high-quality development in 2026.